5 interesting trends in the promotion of sites

This year brought interesting trends in SEO, which will be further developed. We talk about the five most important and noteworthy, tells you how to use them to their advantage, and automate the process of promotion.

1. A good mobile site more important than ever

By the end of 2015, 75% of Internet users go online through mobile devicesChase Buckle.3 Signs that the Mobile Tipping Point is Coming. A resource that does not have a decent mobile version, losing a huge amount of traffic.

What to do

Obviously, the work to improve the mobile site. Or creating it, if for some reason it is still you do not have.

2. Voice assistants change the appearance of search queries

Take a look at the charts the growing popularity of voice queries Google Trends. They demonstrate that the voice assistants are already being used actively, and this trend will continue.

What to do

Since voice calls are different from our usual, regularly update and add bass keys, which you promote the resource. In order not to spend too much time, automate the process by using the program

Revise approach to creating content, you may want to write lyrics more simple colloquial language.

3. Video content beats text

Text content interspersed with images, infographics and gifok - is the standard for most resources. However, in 2016 the video content is often more effective for brands and the B2C-companies: it is easier to understand and more likely to share their users. With the advent of Vine, Snapchat, Periscope people still expect to see the most exciting visual content. But the chief herald the era of video content - Google, which is experimenting with video ads to appear in search results.

What to do

Think about how you can use video content to promote their resource. Learn to shoot exciting videos that want to watch, and then share them on social networks.

4. Content from social networks are increasingly being indexed

The boundary between sites and social media pages blurred. Search engines added to the system of ranking social factors: Activity Group, the traffic on the links, repost, huskies.

Tip: To collect statistics on social ranking factors for the resource, use the program SEO SpyGlass.

Inbound links from "VKontakte" and Facebook do not transmit the weight of the site, but it is very well complement the natural referential mass: large the number of links to your site in social networks suggests that there is a discussion of its active, so it is useful, and it is taken into account search engines.

But links from Twitter are indexed, with even abbreviated, for example, through Goo.gl. And thanks to tweets search engines quickly learn about new pages published as tweets often indexed faster than the page.

What to do

Pay due attention to the promotion page of the company or brand in social media in the first place - fill fun and useful relevant content. You need a constant supply of live subscribers, huskies and repost.

To analyze which social networks work best for your site, use the program WebSite Auditor. It helps to improve the indexing of the site and shows statistics on social cues for individual pages and site.

Comparing the number of social signals to the number of actual visits, you will be able to determine which social networks bring more visitors. Next should move in two directions: to continue to actively develop a well-functioning social networks and try to pull up the laggards.

5. News invalidates

Twitter continues to experiment with the section "Moments" and promises that it will soon be available for Russian users. With this innovation, you can follow the progress of current events: tweets, images, and video SIFCO devoted to them, going to the respective streams. In fact, this news feed, user-created first-hand information. Surely this format will continue to develop, because even instantly published online news is not so cool will work for search engine promotion.

What to do

Change the format of the content. Instead of news to offer readers the expert opinion, the article with useful information and tips on hot topics. Use the "evergreen" content - publications that remain relevant for a long time.

Another trend in 2016 - use package offers for promotion of sites. By automating work on search engine optimization resource, you will loose your head for new ideas and save time for their implementation.

Download SEO-software package for free