How to plan things, everything to keep pace
Work And Study Technologies / / December 19, 2019
Eugene Levshitskaya
Partner restaurant Perelman People holding.
"I wake up early. And the first thing I check who wrote me for the night, and everything is good "
Now you partner Perelman People - holding company with 12 restaurants. But where to begin your professional career?
I started working as soon as I turned 18 years old. First, in the hotel business: there I learned to perfect service, to communicate with people - with the Russian and foreigners, the subtleties of psychology. By education I am a sociologist, so all of this I was close.
Long working at the hotel, I did not want to. I am going to leave Russia to study and possibly stay alive somewhere in Europe. Just at that moment, I met my first husband (Vladimir Perelman, a restaurateur. - Approx. Ed.). The meeting was fateful: he brought me into the restaurant business, we have opened together 12 institutions and to this day working with them side by side, though, and are in divorce.
The man should be the goal. I was: a lot of work and benefit. Therefore, I have always worked non-stop. When a man and a lot of work with enthusiasm - it is always visible. Just as you can see, when it works carelessly.
In the restaurant business, I also come a long way. I started as operator: worked as a manager, hostess, in the bar, in the kitchen. And then moved to PR, then in marketing: I consider one without the other can not exist, so I combined these specialties.
Now I am holding a partner, helping to organize Perelman Fest (Festival of restaurants Perelman People holding. - Approx. Ed.), and special projects. And more actively develop charitable direction.
Are there any of your projects one - the most favorite?
I have a pet. This is my first project I Like Bar Shabolovka. I always say everything. Him this year for seven years. There are different cuisine: sushi, and pasta, and soups, and my favorite khachapuri. The I Like Bar is very comfortable and cozy. And on weekends there animators working fine - go there with your child.
And visitors there are unusual: like as from Moscow, and like as not. Always I meet familiar faces and everyone is pleased to see.
I Like Bar was made with maximum love. We implemented it everything we wanted, all dreamed about. Perhaps that is why the project is very successful so far.
Were you at work any funny stories?
Of curious situations at work a lot. For example, when opened I Like Bar, themselves painted walls, washed windows, I personally draw pictures for the decoration of the space. But 15 minutes before the opening of the Beer & Brut I even soap in the bathroom ceiling with his hands.
More funny incident happened recently. We carried out a rebranding of our restaurant I Like Wine on Pokrovka. Greatly change the concept did not want, leitmotif was "the same thing, only better." Chose a new name - XWhyN, replaced the sign and decoration of the restaurant. And then a month later they returned everything back. The fact that the sign reads.
Visitors noticed only the main characters: the first - X, the second - y, and the third - N. The result is "Huin". It was very funny to us and the guests.
When we decided to go back to I Like Wine, removed funny video: Taken as a basis for the plot of "Jumble" in which the boy says: "Father, bring everything back." There I starred in the title role. Still laughing, remembering what we duryndy.
Work you have many, like all time?
I teach myself never postpone anything for tomorrow. So my day is always held under the slogan "Here and Now".
I wake up early. I have a small child who needs to wake up in the morning, feed, build, and bring him into the garden. But the first thing after waking up, I check who wrote to me during the night, and view, everything is good.
In general, the phone, and I wake up and fall asleep. Because all my work there: email, WhatsApp, Instagram.
At home, I definitely tightly breakfast. Taught by bitter experience. Despite the fact that I work in restaurants, I had a period when I was eating very little. For some time the body cope with it properly, and at some point began to hurt and offended.
I eat at home, because at work I just wait for things to do or meeting. I can just forget about breakfast. More definitely I make myself dinner.
Prior to get on the subway. By the way, there is always food in the morning - it does not matter, I have an early meeting or not. I do not like to work from home.
Important life hacking. If you are angry, do not open e-mail or instant messenger. Otherwise it is possible that something is not right to understand and respond rashly break. You need to give yourself to exhale.
It so happened that many people in the restaurant business are activated after seven o'clock in the evening. Therefore, I usually work until 22:00. Then I come home and feed the baby yourself if you have the strength. almost does not remain in the hobby time. Nevertheless, I want to start to dance. And yet in the morning try to attend piano lessons.
"I think the lessons of computer science - one of the most important in school. We did not have them, which is a pity "
How do you memorize all your tasks for the day, week? Using special software, or the old fashioned way to record everything in the diary?
I have a calendar in your phone (like any other modern human), where I write down everything, and: each meeting, a visit to the doctor, music lessons. Everything tied to the calendar - remember the most unreal. Too large flow of information.
Thanks to the calendar, do not miss a single meeting - afford for me is inexcusable.
Miscellaneous Items also do on your phone. For example, I write down ideas for restaurants. Accustom themselves to make them to the phone right away, even if they come at night.
You think good thoughts you will not forget? Believe me forget! Therefore, do not take notes postponing. There are many ideas, they may be crazy, but some are activated and are brought to life.
Diary I also have: in it I write, I do, I do sketches. By the way, earlier, when giving terms of reference to the layout, always drew and sent his sketches to designers.
you are now testing the ASUS Zenbook 14 UX434. What do you think if he could perform the functions of the diary?
I think so, definitely. Especially for those who work more on the computer. At first it may be unusual, but often something new brings us great benefits and makes life easy. For example, this year I went to the address on Mail.ru Yandex.ru. The first two weeks I was unbearably hard, honestly. And now I am happy.
How do you spend meeting with employees?
With the staff I prefer to communicate counterparts. But sometimes we hold conferences online, when someone goes to another city. For example, in the near future, I plan a month to live in another country. Of course, we will communicate via video. For these purposes, ZenBook 14 UX434 perfect: he has a good webcam and a frameless screen.
Online communication needs and more to communicate with freelancers or performers. For example, we did fotokontent photographer Yuri Tresckow. And when we had negotiated, he lived in Paris.
ZenBook well suited not only for online conferences. On the offline meetings it is useful to bring to the big screen of the table, estimates and presentations. This is very useful when participating in the meeting of a lot of people at once. We can together discuss the design of the restaurant, budget, marketing project.
What features the ASUS Zenbook UX434 14 you the most useful in your work?
I have worked for many years without a mouse, so for me a very important quality sensor. The ZenBook with the fingers can be controlled and the main large screen, and touchpad ScreenPad 2.0 - a full secondary display, similar to the screen of the smartphone.
On ScreenPad 2.0, you can run different applications and multitask. For example, to fill in the plan for a month, and on a small check email or watch a movie on the main screen.
More at ZenBook easy navigation and great output speed Internet. Plus a laptop fast. I am a human reflex: quick thinking, fast talking, fast working, fast walk. And it is important that the equipment operated on the same wavelength with me.
I also visual. I am very like color reproduction display NanoEdge: you can put on your desktop some inspirational picture and enjoy.
View that can ZenBook 14 UX434
Do you often takes with him a laptop to work?
Often. And he always travels with me. I move around on the subway, and restaurants we are scattered all over Moscow. The ASUS Zenbook UX434 14 is ideal, because it is small, compact, easy.
I remember my first laptop - a heavy brick. Since it was very difficult, especially back home - I think that the hands fall off. And with the Zenbook, of course, cool. You can not even buy some special pouch or backpack: laptop easily fits in a medium-sized bag.
Do you think that if a person is far from the technological progress, whether it will prevent him from becoming a first-class marketer?
Yes, it hurts. In PR you need to work with a lot of project-plans, cloud storage, but with the same e-mail.
You must be able to use everything. Hard for me before were given a table because I am a creative person. Nevertheless, this part of our life and work. We can not draw something on a piece of paper and bring the General Director for approval.
If a person will spend a lot of time at the table to Excel, because it does not know how to work in it - bad. Creative will not have time to.
Thanks to technology and the internet can now be rassherit any project for an unlimited number of participants. Share with a specialist who is overseas, its tables or operating time. And be creative with the use of user-friendly technology. For example, when we do Perelman Fest, working as a team. Tasks can be visualized, and it's cool.
In general, I believe that the lessons of computer science - one of the most important in school. We did not have such a pity. Now my child is 5 years old, and while it is far from technology - tablet, we do not give him more. But recently I began to wonder whether we do not complicate it by this life, because many children are literally born with tablets in hand.
What qualities should a person that you feel comfortable working with him?
Responsibility. You can learn everything, but the responsibility will never learn. More important sense of humor and lightness: the work does not always go smoothly, and it is important how a person reacts to this.
In the restaurant business need kindness, love and respect for others. One should not speak evil. And yet the horizon - it provides ideas and inspiration.
Despite its size, ZenBook 14 UX434 - very productive. He assembled processor Intel® Core ™ i7 eighth generation, and for the image there corresponds a discrete graphics card NVIDIA® GeForce® MX250. Work on ZenBook can be in any environment: the laptop has passed testing for compliance with military standard grade MIL-STD-810G: it checked at a height, with extreme temperatures and humidity.
Consult ZenBook 14 UX434 More
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