Google buys Fitbit. The transaction amount - more than $ 2 billion
News Technologies / / December 19, 2019
Google announced to purchase the company Fitbit, engaged in production of sports equipment and accessories. The amount of the transaction huge - 2.1 billion dollars. For comparison, the service Instagram has managed Facebook half the price.
According to Google Vice President Rick Osterloh, buy Fitbit - is "an opportunity to further invest in Wear OS, as well as bring to market handheld devices Made by Google».
Rick OsterlohFitbit has been a real pioneer in the industry. The company has created attractive products and growing user community. Working closely with the Fitbit team of experts, and combining the best of technology, software and hardware, we can encourage innovation in wearable devices and to create products that will benefit even more people around the world.
TheVerge notesThat this transaction is important for Google, which for many years in a row is attempting to break into the market of portable devices via its platform Wear OS.
Fitbit over the last few years seriously improved its position in the smart watch market. So, in 2018 the company
out in second place in the world, increasing its share from 1.7% to 12.2%. This result allowed to overtake Samsung and Garmin. Behind only Apple's, with which the manufacturer will continue to compete, but as a part of Google.