How to sell advertising on Instagram: 8 Tips for Beginners Bloggers
Technologies / / December 19, 2019
Danil Salyukov
CEO marketing platform Insense.
For advertisers to pay attention to you, the number of subscribers does not need to be in the millions. Suffice it to five thousand people who actively monitor your life. It is certainly not about a six-figure contracts, and about quite mundane amounts, sometimes - free goods and services.
Why is that?
Big brands, entrepreneurs middling and colors sellers in the subway realized: mega bloggers - it is expensive and inefficient. They rarely have to buy advertising, distributing budgets between small opinion leaders.
This is because millions of subscribers may be completely different from each other. Even if the advertised product is suitable only to a few, will have to pay for everything. Besides celebrities have less trust. This is due to the huge volume of advertising in their accounts: people simply cease to perceive it.
But small audience bloggers has apparent interests that form a clear demand. This allows the advertiser to predict and achieve the desired result within a relatively small budget. And again about trust: the fewer people signed on the blogger, the more likely the audience will perceive advertising as a useful tip from a friend, not as obsessive attempt to sell something.
And now that you weigh the "pros" and "cons", tells how to be better prepared to work with advertising in Instagram. Believe me, it's not easy, but very interesting.
1. Examine your subscribers
Advertisers frightening uncertainty. Prove that your subscribers are worth every invested ruble.
Find out who they are
In order to enable you to see detailed statistics, you need to change the status of your profile by connecting the business account. This can be done in a couple of clicks in the mobile app's settings.
In the "Statistics" you can see the age, gender, and geography of your audience stay. If the majority of followers - older man from Saratov, the advertising boutique jewelry for teenage girls in Voronezh is not necessary. Sounds silly, but such a strange proposal is not uncommon in the market.
Find out what they are interested in
Tell subscribers what you are going to sell advertising. Talk with them about what products and services they would like to learn from you and in what format. So you take care of the followers, which initially will be configured loyal to advertising content. And also to gather information on their interests and needs.
2. Note the number
It is time to remember basic knowledge of mathematics. I have a lot to consider. To work with advertising particular attention should be paid to indicators of "Coverage" and "Engagement". To test them, you will also need a business account. Using these values, the advertiser predicts the performance.
We advise to take it a rule to periodically fix the number and look for the average values of all the posts in the past month - rising rates should be shared with customers on a regular basis. So they will be aware of your professional growth.
Services LiveDune and PopSters can save you from having to manually count: their algorithms do all the work automatically.
Coverage
This is the number of people who have viewed your post. In contrast to the impressions, here considered only the unique views. If one person looked at your post several times, the internal calculator Instagram does not pay attention to it.
involvement
This indicator reflects how active subscribers interact with your content - laykayut and comment. Do not forget to put it in percentages, using the following formula.
engagement index = + huskies comments / coverage of the post × 100%.
For beginners content authors 8% - an excellent starting figure. The more subscribers, the lower the index of involvement. Celebrity Instagram-world rarely gaining more than 2%, and it is quite normal, as their subscribers are found all over the world and come in Instagram at different times.
3. Take the initiative in their hands
At first it will be difficult. As long as you do not know in a professional environment, and contacts have to earn independently. Prepare a presentation about their advertising opportunities and audience, send it to advertising agencies. Make your first post free ad and show the result, which will want to repeat.
You can simplify your problem and think about the cooperation with special companies: marketing platform for bloggers, or, for example, the producing agency.
4. Be original
Remember, advertising - it is an art. To people like it, will have to try.
Advertisers do not come to a blogger for posting. They come for creative solving their problems. You know very well how to communicate with your audience, that she needed to show, and that - no.
Do not be afraid to offer their own ways to make advertising quality! It is in your best interest.
Dry grocery post will scroll more often, and the battle will take smart Instagram algorithms. Your performance will decrease, and with reduced and the influx of new users with them. As a result, we lose more than we earn.
5. Watch for trends
No, we are talking not about those viral posts that suddenly fill your tape (for example, wavy eyebrows or Prank on pets). Although they need to learn to use for promotional purposes. But as they say, first crawl - and then fly.
You must become a technical expert in the content area and learn how to use this knowledge not only to increase the subscriber base, but also for promotional purposes, to work on the result. Be the wave of a trend can help you profile resources on advertising.
Today popular video content and especially Stories. Interestingly, the long video (20 minutes) begin to gain more views than a short (up to 5 minutes). Although a few years ago it was quite the opposite. Therefore, Instagram launched the service long video IGTV and provided its users with the opportunity to work with a trendy format.
10 useful chips Instagram Stories, which you might not know →
6. Do not lie
Do not advertise it, what is not so sure. Small audience trusts you and appreciate your feedback. But expect trouble if it turns out that nail file, which you praised, spoils nails and falling apart after two uses.
The authority - the most valuable thing you have. Use it correctly.
This may also include and hidden advertising. Try to practice it as little as possible, and all of commercial positions be marked as or hashtag. People love it when you are open to them, and do not like when you are trying to give an opinion payed for their own.
And never procuring bots, huskies and comments, they are useless, advertisers have learned how to calculate them. And because of this growing distrust of all bloggers.
7. Like the bureaucracy
Yes, this is the fuss with papers. But they give a guarantee that the work will be performed and the conditions of its compensation are met. When it comes to money, there is always work under the contract, even if the advertiser seems the sweetest thing on the planet, and the budget is minimal.
Think of the IP registration. In the first place, so you will be able to comply with the laws of the Russian Federation and sleep well. Secondly, you do not miss out on a truly responsible "white" clients who can not transfer money to the card or to pay you in cash. Third, it's easy! Layfhaker detail told how register SP and do not go crazy.
Do not worry about the tax. He was always "sew" in the total cost of your services.
8. Treat advertising as in the present work
Market values professionalism. Always observe the agreement and demand the same from the client. Stay connected during working hours and do not ignore the message. Try to report on progress and always share the results of your publications.
Warm, partnerships and work on the result - a guarantee that advertisers will return more than once. And tell others about you.
When you start to work with advertising agencies and major brands, the word "harmonization" will begin to respond to the pain of the heart. Alas, so to arrange a corporate machine. The decision to publish content, as a rule, adopted by a group of people - and their opinions may differ.
That all went smoothly, anxiously following the term in which you have promised to do the job, and do not be afraid to make adequate changes in content.
And remember, the fire in the eyes - the most important condition for success. Will the desire, will and money.
see also
- 7 types of posts to attract users in social networks →
- How to create a cool videopost for social networks →
- What you need to be cool blogger →