How to create a cool videopost for social networks
Technologies / / December 19, 2019
Valuable advice, useful services and examples - everything you need to create videoposta, which certainly will attract users.
Maria Ivanova
Marketing Manager graphical editor Crello.
Beautiful animated posts to social networks - it is not the lot of expensive advertising campaigns of big business. Today, to create a "live" videopost or artwork in a matter of minutes you can completely independently and without special knowledge. All that you need - online and our guide.
What you need to consider
Videoposty in social networks are becoming shorter in them sound less and less, and animated elements more and more. Here are some simple tips for using video in social networks.
- You decide to whom and what will create your videoposty what you want them to show, write a rough script. Also be sure to note the features of the video for different online platforms: YouTube videos are usually longer and have a training nature, to Facebook - shorter and more entertaining.
- Please focus on the content. Your video should tell the viewer something useful, carry informational value.
- Facebook, Instagram and Twitter offer video autoplay function when watching the tape, so keep in mind the rule of three seconds: a compelling need your video from the first frame. Start with a main or at least intriguing.
- Add a bit of animation. Animation example schematically infographic helps to provide information even on complex topics, but Unlike infographic animation - it's fun, and it requires the lowest concentration attention.
- About sound can not worry: media giant Mic, LittleThings, PopSugar reported that about 85% of the video content is viewed with the sound turned off.
Required tools
Consider a couple of free tools in order of increasing complexity of tasks.
Gifs
The tool allows you to create SIFCO direct link to the video on YouTube or Instagram (you can also upload your own video).
gifs →
Crello
Online graphics editor offers 600 animated templates to create videopostov. They can add text, backgrounds, animated and static objects.
Crello →
Rocketium
It is a complete video editor to create stylish short informational or promotional video based on your content.
Rocketium →
Animaker
Platform to create cartoon movies. There are ready-drawn characters, elements of the environment, graphs and maps.
Animaker →
Framelapse
App for Android makes it easy to convert any video into an exciting taymlaps. Analog for iOS - Hyperlapse.
Price: Free
Price: Free
Useful examples
Before you start creating your videopostov carefully examine methods used by well-known companies and international organizations. These guys - are professionals and know how to yourself to "sell". Below we present a few trends and talk about the appropriateness of their use.
How to
- Use a minimum of text and bright colors.
Publication of Ofіtsіyna storіnka Kyivstar (@ kyivstar.official)
- Creating an organic symbiosis of video and text.
Publication of Greenpeace International (@greenpeace)
- Add subtitles for those watching without sound.
- Use the method of volume animation with actual layouts.
Common mistakes
- Too rapid change text.
Publication of Garnier Russia (@garnier_russia)
Make sure the text is retained on the screen is enough time to allow the user time to read it.
- The lack of dynamism.
Publication of the official Instagram FABERLIC (@ faberlic.official)
Picking up and bringing to the screen one of the products presented, it would be easy to get rid of the static images and at the same time allow the viewer a closer look at the product.
- Unsuccessful overlay effect.
Publication of defile (@defile_store)
Make sure the stack, it is successfully combined with a picture that has not turned out like with these falling petals that appear only in the upper part of the video.
High competition for attention leads to constantly improve the quality of posts in the accounts of companies. Remember that your video does not exist in a vacuum and will be compared with dozens of others. One who will be witty and inventive others found in this style of posting, which is the most close and understandable to the audience of the brand will be able to attract, retain and convert customers to the maximum number users.
To help you create just the most successful videoposty, we have compiled a checklist of questions you need to ask yourself to evaluate the quality of your post.
- For whom it was created and what objectives to be achieved?
- Is there a "hook" in the first three seconds?
- What is the value we offer to the user / viewer?
- Videopost clear whether the first viewing, even scattered and inattentive viewer?
Good luck!
see also
- 10 Mistakes Beginners videoblogerov →
- 7 types of posts to attract users in social networks →
- 15 most popular videos of all the YouTube story →