How to find the right person email: tools, tricks, tactics

We are all annoying phone salesmen: they call at an inconvenient time, offer unnecessary garbage, referred to as robots, learned their entry has to listen patiently as send directly does not allow education. But what about when we ourselves need to take and sell anything: a startup product, service, company, yourself as an expert?

As a person practicing email-sale for several years, I can responsibly say: they work. And if your potential buyer - a man from the world of digital, in which, as we know, is considered improper to call, then you definitely need to test sales channel via email.

Achieve success will help a few things: a list of potential customers; clear and marketable product; the ability to clearly and without familiarity to present its proposal in two paragraphs; good presentation in the attachment; e-mail the person who makes the decisions. In this article we will talk about how to find it.

On the site

Let's make the assumption that among the readers there are people who generally are not familiar with the subject, and start with the basics. You've come to the site of some of the company and understand that this is your potential customer, and even found on the page of the contacts box type [email protected]. Do not rush him to write: in most cases this will be a letter to nowhere.

Write on the total box at least, if no advice of this manual did not help you.

Explore the site carefully: Full View contacts page on the company, about the team. It is possible you will be able to find the name and email manager, responsible for the direction you want. Modern directors often spread personal mail in open access, alluding to its availability in case of problems.

If a press kit can be downloaded site, presentation or report, scroll through them, to the last slide, you can find contacts of key persons. It also makes sense to examine the company's blog and view the profiles of blog authors or section "Press about us". Often, there are arranged the publication with reference to the first persons of the company, of the posts you will learn their names, and that's half the battle.

Do not be amiss to read and privacy policy: it is often pointed full details of the company, perhaps there will be email manager.

More on many sites is now available online chats with a live counselor. If you are lucky, he will tell you the right person and his contacts. Do not hesitate to ask.

In social networks

If your site can not find anything, try to look into the social networks of the company: Facebook, VK, Instagram, LinkedIn, Twitter - usually links to them are hiding in the footer of the site. The social networking company talk about their lives, boast publications in the press, posts job, congratulate colleagues on his birthday. If the company has more or less is adjusted SMM, to find the names of key people in the social networks it does not take much.

Facebook

On Facebook you can often find the type positions, "If you are interested in our vacancy, please contact the head of department at the address N [email protected]». Also like to mention here the specific staff positions, which automatically creates a link on their Facebook-profile. In this case you can write the person a private message, not email, but before doing so make sure that your own profile looks adequate.

Yet it is worth remembering that if you have a potential client have no mutual friends, then your message will get to the folder "Other", the equivalent of a folder "Spam". This case is useful to have a few friends in the popular "thousanders": probably through some of them, you get the desired mutual friends you face.

In contact with

The VK relevant all the same as in Facebook, but still adds the ability to find the names of the leaders in the block "Contacts", which is almost every business page at the bottom right.

Instagram

In Instagram you can fall overall picture staff, with tapas on which float links to their personal accounts. Such accounts can be clicked all and explore the section Bio, there may well be the position, name, links to other social network.

LinkedIn

IN LinkedIn still easier, as this social network is tuned to a business acquaintance. Finding a company profile or by typing its name in the search, you will see a list of its employees with the names and positions. In most cases, their mail will not be visible to you if you are not in your friends, or you do not have a paid subscription. But there is a little trick, which I'll discuss below - a plugin for Chrome on Hunter.io. If you resort to cunning lazy, you can buy a special tariff plan for social networks. It allows you to write messages to any strangers to read the warranty.

Twitter

Twitter feature is that there are people and accounts companies often rewritten in public with their peers and clients and do not hesitate to shine email. To find them you can help Advanced Search: In the "All of these words" enter (At), (Dot), @ company.ruAnd in the "From these users" - the name of your Twitter-account.

niche social networks

• Slideshare - companies and public persons are charged here with its presentation webinars and conferences. On the last slide, you can usually find a personal e-mail.
• Angel.co, Crunchbase.com - digital-directory companies and start-ups from around the world with a detailed list of the names of key individuals and their positions.
• Habr, GitHub, «My Circle" - help in finding contacts technicians and developers. To find them, use a search by company name.

The search engines

If the name of the desired unique and it has more or less well-known brand (well, for example, Lamoda, instead Ltd. "Progress", which in each city on a few pieces), you can go to the search engines and make requests of the form "Director LaModa »Marketing. If you're lucky, you'll see links to issue in an interview with this person, or mention his name in industry news, most likely on the first page will also link to their profile LinkedIn.

The information in the search has become outdated, and people can change jobs, so check the dates relevant to the found materials.

You can also use advanced search "Yandex" or Google. To get started, try to build a query by the following formulas:

• [Name] + email / email address / e-mail / address;
• [Name] + contact / contact information / contact me / contacts.

If this does not work, you need to approach the issue more creatively, resorting to the help of search operators. Try searching for relevant information on the company's website, for example:

• site: companywebsite.com + [name] + email;
• site: companywebsite.com + [name] + contact.

All of the above methods are the basics of search information and enable you to find if you do not e-mail address, then at least the name of the person. And then in the course are the tricks and advanced search tools email, advanced digital-known vendors and recruiters, but not the general public. Now we have a little bit to restore justice and tell about such tricks.

Tactics Advanced Search

The main trick with the explanation of e-mail addresses is that if it's corporate address, all of them are based on certain patterns in which different spellings of the name are combined and names. Let us give an example of the most popular:

• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected];
• [email protected].

Knowing the name and surname of the recipient, as well as the company's website, you can with high probability to choose the address of the person using these templates. To calculate exactly which type of template used in the desired organization, you can do three things:

1. Using the notation of the above tips, find the email of any employee of the company, not necessarily a top manager and see how it works. If this address is of the form [email protected], is likely to address the right person you will be built as well.
2. To drive the company's website address Hunter.io service and see what the address on this domain he knows.
3. Use reference services, such as Email-format.com or Emails4corporations. This is a database with email templates, which are used in medium and large enterprises, mostly western. Search boxes of small Russian companies with these services is meaningless, but if you want to go to the representative of the Western corporations or large Russian business worth checking out these resources. They are, for example, there are templates addresses of "Gazprom", "Tinkoff Bank" and "Kaspersky".

So, you find the person's name and a template on which his email address is being built. For example, the name - Eugene Boychenko, company website - Livetyping.com, and probable-mail, according to the addresses of other members, found on Hunter.io, - [email protected].

The next step - checking addresses on the alleged operation. To do this you need to use the tool for checking the validity of address. Google on request email checker or E-mail verification of the existence of; Select a site that you like the design, and add it to your bookmarks. I use sites Tools.verifyemailaddress.io or Mailtester.comBut there Network of hundreds of others.

Now we go to the selected site and trying to drive in the form of the alleged email:

Hit on the Check button and get the result:

Hooray, green flame! This means that the address is valid, and it is possible to write a letter cherished selling.

Now consider the case more complicated.

If you are nowhere to be found addresses of the template, which is used in the company, will have to act brute force: to take a stack of all possible addresses, templates and check them for existence. Automate your work will help common on the Web plateI supplemented with useful links and instructions. It will generate for you almost all the possible spellings of the working-mail addresses, which are found in nature. If you for some reason do not fit the tablet, you can use it substitute.

Beat in the table PI or person name and domain name of the company where he works. On the right side of the table you will see a list of all its possible addresses. Copy and paste the list into a text file.

Now you need service media validity verification email. Such services on the market less, and most often they are paid or shareware. I was lucky to find a not very comfortable, but the generous service Quickemailverification.com. It allows you to check the mass of up to 100 addresses per day for free, I have enough. Get an account on this service and download the address list. Service will check all hypothetical options and calculates a valid address.

Next trick - search for addresses using extensions for Google Chrome from the previously mentioned Hunter.io service.

This tool works simply, quickly and efficiently:

• Visit the company's web site, in the LinkedIn-profile right person or in the issuance of a search LinkedIn, filtered by your specifications.
• Click on the extension icon with an orange fox.
• Get all the addresses found in the popup window on the same page.

Sometimes mail the company is located on a separate domain that is not a website, and when you try to access it throws you to the main site, or shows an error. For example, post some of the staff social network "VKontakte" is on corp.vk.com domain that throws address vk.com/team. To calculate the address on corp.vk.com domain, go to the main Hunter.io and enter the address in the search form.

Unfortunately, the service provides a limited number of free searches: 150 inspections for three weeks. If your work involves a daily search for multiple addresses, it is necessary to use the premium services for a few tens of dollars per month. But it's worth it.

Another charge, but very cool service - Voilanorbert.com. He can not only find the e-mail domain name and company, but also provides excellent tools for storage and sorting of contacts, and also allows you to automate and stereotyping work with cold letters. After registration when you get 50 free checks for the rest you have to pay.

In general, the western industry is full of start-ups in the field of automation of email-sales and working with lidami. Services are multi-million dollar investment, transformed from simple email-checker in monstrous CRM, buying each other and do basically the same thing, but each with its own chip.

I will not dwell on the analysis of such services, as most of them are focused on the US market, but if your sales are too focused on the US market, here are a reference for self-study:

• Findthatlead.com - analogue Hunter.io.
• Sellhack.com - another similar tool but more a fancy (by the way, with a cool blog about sales through letters).
• Fullcontact.com - manager of business contacts with decision-makers database of contacts.
• Conspire.com - a service that will scan your database and tell Me, who can introduce you to the right person.
• Toutapp.com - service to the automation and standardization send cold emails that shows what happens to a letter after sending: if the recipient opened the email and clicked Does it link.
• Yesware.com - one more.
• Persistiq.com - a powerful tool to automate email-sales, is able to convert a list of names and a letter template in the pile of personalized letters and much else.
• Rapportive.com - absorbed LinkedIn service that integrates with LinkedIn Gmail-mail. It can be used to calculate a validity of addresses. You need to generate a list of email addresses, insert them into the address bar of Gmail, and hovering over each option, wait for the pop-up from the little window Rapportive, confirming that this address exists and has tied an account on LinkedIn. A strange way, but in the West it is often the web recommended.
• Streak.com - CRM for cold sales letters with integrated email-tracker. It operates as an extension of the functionality of Gmail-mail.

What else?

The completion of the review will touch on a few extra search methods, which do not always lead to success, but can also be useful.

1. Find the address at which the company's registered domain name. Select using any Google whois-service and drive it the domain of the company. Service will show on what mail is registered that domain. Quite possibly, this post holder.
2. Ask an ordinary employee-mail manager. If the company has no internal guidelines on non-proliferation of such information, you may well say.
3. Ask another supplier or contractor who is already working with the right company and you know her leadership.
4. Buy access to databases with contacts LPR.
5. Traced by the announcements of the company, on which the conference are its representatives, and meet in person.
6. You can simply call the company and invited to phone a person. If we call the Secretary of his first name and patronymic, and speak in a confident tone, at the same time nothing is selling and not providing, you can put together. But more often invited to write to the post office for spam.

Here, perhaps, and all known methods for finding work address. Do you know others? Share in the comments!