Why Instagram cancels huskies and how it will affect users
Technologies / / December 19, 2019
As a platform explains his decision
Information on cancellation likes to Instagram has appeared in April 2019. Expert on mobile applications Jane Wong said that the social network is testing a new display mode: Users will no longer see how many likes in others. Under the photo account, visitors will see a name with a note layknuvshego and others. The specific number of likes will be available only to the owner account.
Instagram is testing hiding like count from audiences,
as stated in the app: «We want your followers to focus on what you share, not how many likes your posts get» pic.twitter.com/MN7woHowVN
- Jane Manchun Wong (@wongmjane) April 18, 2019
In May, the platform has begun testing a new version in Canada, and from July 17 - more in six countries: Australia, Brazil, Ireland, Italy, Japan and New Zealand. The Instagram is not specified when the change will affect Russia. However, some users mark "like" has been removed as part of the testing.
View this publication in Instagram
My Account Instagram was selected to test the new social network interface. Now I do not see the number of likes and views of foreign publications. I think it's a great idea. Laika became a real addiction for many people, a source of anxiety and stress. Cleaning time unhealthy competitiveness, Instagram saves the psyche of many people, and most importantly, children and adolescents. The new version of the statistics will be accessible to everyone only about themselves and their publication. Yesterday I talked about this Yana Rudkovsky @rudkovskayaofficial, she experiences on the advertising market, what wrote after this post. It seems to me that business - it is even better, as the market will destroy markups. While this is only an experiment, and is available to a limited number of users, but it would be great if it spread to the entire network 👍🏻
publication of Maksim Galkin (@Maxgalkinru)
Representatives explained InstagramInstagram officially tests hiding Like counts innovation is simple. They want to allow users to focus on the content rather than on counting likes. This will allow people to focus on self-expression, cease to compete in popularity and feel the psychological comfort.
In Instagram believe that by concealing the counter users abandon a virtual split personality. Some people actually give birth to two accounts. This phenomenonUrban Dictionary: Finstagram name Finstagram (The word of fake and Instagram). In finsta-accounts get shots that seem too imperfect for major accounts and therefore unviable as a "laykogeneriruyuschih".
However, it is difficult to believe that Instagram leadership genuinely worried about the psychological comfortably users. The popularity of social networks has always rested on the competitive spirit. By the way, even after hiding likes totals will continue to influence the ranking of entries in the tape.
How will this affect the average user
Pressing stranger popularity broadcasted through a social network, for some truly is a serious challenge. For example, in the UK conducted by the survey showedInstagram ranked worst for young people's mental healthThat Instagram and Snapchat - the leaders among resources oppressive mood and self-esteem. Including the fact that users are experiencing due to the small number of likes and even removedInstagram May Be Getting Rid of 'Likes' On Platform photos that have received insufficient responses.
However, for most people who do not earn a husky, hearts are a tool for the so-called orbitinga. This type of relationship where you just laykaete someone's page, but does not enter into an active dialogue, and remains "in orbit". So you can keep in touch with distant friends, former colleagues and other people who would like to convey greetings to the virtual, do not have in this dialogue. In fact, this is Like, "Hey, I see you! It's great that you're somewhere in there. "
Competitiveness usually appears when the user does not collect a few hundred subscribers, and even a few thousand, and becomes mikroinflyuenserom - Local opinion leader. After that, the owner of the account can already receive offers for advertising.
For most hearts are the most feedback manner than the indicator of success.
And most importantly, mark "like" will not be canceled at all - they just hide from the owners of other accounts. Therefore, you can continue to express sympathy and see the number of your own likes, getting feedback.
What are the implications for business
Instagram - the main way to promote many commercial projects. For professional bloggers huskies - a currency and an analytical tool that helps to set prices for advertising. So mark "Like" account for owners yet remain one of the main ways to show their popularity. And for stores and brands that are placed in Instagram products, - the ability to identify the demand for certain products.
With the departure of visible likes these tools will be lost. But will increase the importance of views and comments, so account holders will have to actively communicate with the audience.
SMM-specialists begin with a vengeance to involve subscribers in the discussion. So many questions like "And what are your favorite songs?" Under the photo in goods will increase significantly.
In the web there are many instructions on how to automate the receipt of likes. It is no secret that many of the accounts reach popularity just because of generation of fake. For comments, things are more complicated: they are harder algorithmization and responses "factory" boats can be seen with the naked eye.
Those who make their wrapping, will have to review the list of services, because the easiest way to unleash your account will no longer work. But, probably, will increase demand for the comments. By the way, one should comment on the black market is about two times larger than a Like and a half times more than a new subscriber.
Experts digital-agency "Atvinta" suggestHidden huskies in Instagram: the impact on business and advertising in social networksAdvertisers and popular bloggers are not too affected by the changes in the interface. The first will get even more high-quality advertising services, and the second is nothing to worry about if they create good content. At risk - dummy accounts and those involved in the promotion of gray.
Earlier in his blog, Instagram has already announcedReducing Inauthentic Activity on Instagram the intention to fight the wrapping and sale of painted hearts. To remove the "non-legal" catch huskies and third-party applications that generate them, self-learning algorithms were used. Ultimately all this is intended to ensure compliance with the conditions of using the service.
Cancel likes in this regard - one of the ways the same struggle with uncontrolled market and the popularity of "dead souls". As you would expect from a corporation, Instagram is interested in the first place the legal and commercial aspects, even making a nod to the trend in the care of the psyche and self-acceptance.
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