Why your site nobody comes and how to fix it

Now the Internet, most people began to be associated with YouTube and social networks, and the classical sites received far less attention.

But they still remain an important tool to deliver information and communication with the audience. Someone site needed for business development. And it can be a 5-page "business card" of the company in a provincial town, and large online store or media with millions of viewers. Someone conducts a personal blog, which from time to time, shares his thoughts with others. The reasons for the creation of a site can be a lot.

But there is something common to any project: all need traffic.

How do I know how many people access your site

The search engines have created special services - Google Analytics and "Yandex. Metric ". They can be used to track user behavior on the site, find out what terms and where they went on it, which pages viewed.

Here is an example of the report on traffic sources:

And most viewed pages on the site:

To get the same information on your site should be placed on its pages the counter code for tracking. Below - links to official instructions to help you do it.

Connecting the Google Analytics →
Connection "Yandex. Metrics »→

If your site runs on WordPress or other popular engine, you can add the code through a special plug that is literally done in one click:

For other common CMS, you can find similar plugins without problems. After you install the tracking code, you will begin to collect information for analysis.

As people generally find sites in search

Few people think about what algorithms are behind concise search string, through which we get the links to the necessary information. Search engines crawl the entire Internet, but we have already sorted the information.

This sorting is carried out with algorithms taking into account the three groups of factors: internal, external and behavioral. It is, accordingly, filling the site, external indicators of authority (who and how often refers to your site), and how users interact with your resource, whether they are satisfied with the result, or just close the tab after a few seconds.

All these factors are a set of quality criteria to be met by the site to normally ranked in the search, to get on his top lines and not get lost somewhere in the 100th page.

These criteria are indeed many. I recommend to pay attention to infographic Zyppy.com from a list of hundreds of the most influential of them.

It is possible to identify a number of the most important of which I will tell on. Adapting your site to these requirements, it is possible to significantly improve its "visibility" in the issue and achieve growth of attendance.

7 ways to increase traffic to the site, which will cope every

Web site promotion - it is always a complex work, since the search engines evaluate websites too complex. So what you need to start working in the first place.

1. Write articles on popular topics

Even if you have excellent writing skills, It is not much help if you write on topics that, but you are interesting units.

The bottom line is that the search can lead people to pages on your site only if the two conditions coincide:

• users looking for specific information on a specific request;
• this information is available on the web page.

If only one condition is satisfied, it is not enough. If you write about the features of growing vines in the climatic conditions of the middle band of the Russian Federation, the information can be useful, but the transition from the search will not be all the same, since no one like not looking.

Check searches for a certain topic, you can use the special services, which is quite a lot. I recommend to pay attention to Ubersuggest for on Google and statistics Wordstat for statistics on "Yandex". Just trying to drive a key phrase in the line for analysis and receive information.

2. Make eye-catching headlines

This applies both to the header on the page that visitors see, so meta tags and content Title and Description, which are displayed in the search results.

The more attractive they look, the more users will have to click on them. After all, the top position is still not a guarantee that you will have a large number of transitions. Interesting headlines decide.

3. Share your content everywhere

If the content - the king, his distribution - is the queen. And even very interesting articles can one not read if you do not make some effort to distribute them.

Share the link to the article on their pages on social networks, ask your friends to do repost, send it to friends messengers, Recommend to the appropriate branch in the forum, put the website address in your signature in your e-mail, share in the focus group on Facebook, and so on.

Options for distribution of content, there are many, most of them are free, and so active, "seeding" is for the search engines a positive signal, refers to those mentioned earlier in this article to external factors ranking.

4. Add your site to web designers panel

We assume that the counter analytics code you have already added, and this will be the next step. Panel for webmasters from Google - Search ConsoleFrom "Yandex" - "Webmaster».

This allows you to keep track of site indexing in search, watch, what queries it is shown, to monitor statistics on site as a whole and its individual pages.

5. Resolve technical issues

If you have sufficient skills for this, you can do everything yourself - if not hire anyone who can do that. Learn about errors in terms of search indexing is possible through already webmasters panel mentioned above.

There are special services for quick analysis, where the result can be obtained in just a minute. For example, Be1.ru.

Audit through the service is completely free and its results can be understood, there are some errors on the site, and get recommendations on how to fix them.

6. Modify the weaknesses of the page

These include any page that corresponds to at least one of the following items:

• completely lacking any useful content;
• No metatags Title and Description;
• no illustrations, although the subject provides for their use;
• Text is not formatted, and simply laid out a continuous web;
• Information is outdated and needs updating;
• is not optimized for any group of keywords.

Each page should be optimized for relevant queries and provide the user with high-quality information on it. Otherwise its value for users, and is quite low for the search.

7. Ensure that the download speed and adapt the site for mobile devices

This is a very important important ranking factors that affect the perception of the site by the search engines and visitors. Sites that are slowly loaded and adapted for viewing on mobile platforms, occupy lower positions in the search.

There are several ways to do this:

• install special plug-ins for caching data (eg, WP Super Cache for WordPress);
• reduce the amount of pictures on the site that is easy to make with the help of graphic editors;
• make adaptive design, ordering completion specialists or buying ready-adaptive design template Themeforest.net.

Check the download speed you can use the service GTmetrix.comAnd see how it looks on mobile - for Iloveadaptive.com.

What mistakes should not be allowed

Search engines do not just encourage those who are doing all right. They also punished for violation of certain rules. Such sanctions are called filters. And that's what you can get them:

1. Copying other people's texts, which can turn into a search engine, not only sanctions, but also problems with the law.
2. Excessive references to keywords on the site (the filter for reoptimization).
3. Abuse reverse links. To be more precise - to attract links from low quality sites in a short period of time and in large quantities.

There are many things that are practically useless in terms of search engine optimization and promotion, but just three of these and more can be pretty harmful.

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I hope you now understand that all is not as difficult as it might seem at first glance. And to increase traffic to your site quite a force to each.

see also

• How to hire a competent SEO-experts →
• 6 social networks to promote the personal brand and search for business contacts →
• How to attract customers to your website with the help of your crowd marketing →