VIDEO: How to talk about your product in 15 seconds

Carmine Gallo, FORBES columnist and author of «The Presentation Secrets of Steve Jobs» tells how all convey the essence of what you come up to the listener or created in 15 seconds. In startaperskom world such short stories called pitches. To be able to tell the other person about the product brief is very important especially for beginners its way young people. Often, even in my experience, I hear excuses like, "Let's set up a meeting, and I will talk about his big idea" or "I just can not tell you all, it's very difficult." So the idea or your product is going to die with you, without having to leave your consciousness.

Briefly the method is as follows:

Step 1. Create a title that will fit in a single message Twitter. Title - the most important thing about your product the consumer needs to know. Ask yourself, "What is the main idea is to stay in the minds of my listeners about my product / service / brand / idea." Draw a circle and fill it in your message. Make sure that your message does not exceed 140 characters.

Step 2. To expand the stories about your product, create three of its key competitive advantages. Human consciousness in the short term may take no more than three of the facts and keep in the fast memory. Describe three, maximum four major advantages. Title and these advantages connect tench or arrows.

step 3. Complete these three advantages of short stories, statistics and examples. You can add additional items to each message. Do not try to describe the whole story. Instead, write a few words to enhance the story. Remember that the whole story has to fit on one page or on the board (as in the video).