After update Viber to version 4.0 users, finally became available to store the stickers and labels. Also, some new features and platform support have been added.
Together with the store stickers, which rose from 50 free stickers to more than 300 toll stickers for $ 1.99 each, Viber added Push To Talk technology (push to talk).
Viber claims that the special technology reduces latency between the voice messages. Rather than write, send, download, and play the sound, which takes an average of 45 to 60 seconds, Push To Talk technology stores, transmits and reproduces the message almost simultaneously for 4-6 seconds.
stickers shop is not so impressive in technical terms, but, nevertheless, very important for the company Viber - it The first option is paid in free application to make calls and messagesd.
Approximately half of the stickers is licensed from cartoons and TV shows, and over the second half of the working team of 20 designers from all over the world. How is the income distribution of the licensed business stickers, do not know - Viber does not disclose that information.
Of course, there are other Vayber directions for further monetization, for example, the functional «call termination» (business, which the company is experimenting only), as well as Viber Out. it premium feature that allows you to make calls to any telephone number (even users who do not use Viber).
The company, at the time, suddenly launched this feature as support members in the Philippines affected by the typhoon. They could dial any number for free.
Viber.com