How to apologize to the web
Relations / / December 19, 2019
No one is immune from mistakes. Whatever your experience and your intentions, mistakes in work and in life will still occur, and how you can apologize before associates for the admitted mistake (especially if it is about your customers or business partners), will tell you about the very much. We will try to understand, how to apologize to the online audienceIf your project or your management has become a source of negative emotions and poor service to clients and colleagues.
Step 1: Give voice to the problem once again
Yes, you are already in the upset, and would not want someone to remind you once again that the negative impact on your business. I apologize to the Network "just because" - can seem like much of your audience, unfamiliar with the context - not worth it: once again briefly describe the essence of the problem and the negative consequences that this has resulted in situation.
Step 2: Restore the control of the situation
Before you are accused of something that you do and what not to do, to admit mistakes themselves and confirm that yes, you're sorry, but the negative situation has already occurred, and you want to apologize for it not under the pressure of public opinion or the higher management, but because they realize themselves that the incident had a negative impact on your clients and work company.
Step 3: Acknowledge publicly his guilt and apologize
Once you have shown that fully aware of the situation and acknowledge its negative character, without any conditions and qualifications clearly and write what sorry about what happened, and offer my sincere apology.
Step 4: Explain what went particularly well
The most difficult step in the process of online public apology. It is very easy to slip into self-defense and counter-accusations against the injured party. Avoid this in every possible way, but instead give a detailed explanation of the reasons which have led to a negative situation.
Step 5: Make a future perspective
Recognizing the mistakes of the past, it is necessary to give the audience an understanding of how you see the further development of events. Do not just promise not to repeat such mistakes: put on the page with the promise of a permanent link to the company's customers, getting to the site can check whether or not you keep your promise in the future work with client.
Step 6: From words to action, go
Not only just apologize in words. It should be a matter of proving that you have realized your mistake. For example, as an apology, not in words, but in fact, you can use a public large donation to charity fund or a civic organization, a new campaign or a free offer for customers as compensation for services inconvenience.
Step 7: Once again apologize
Number apology should not be a hair's breadth the same as the number of errors. Ask for forgiveness always have a lot more and more often, than to commit blunders.
By the way, at this stage are sometimes made to record video handling public apology. There is a certain risk: if your video is very professionally done, you will not believe. If it is filmed in a hurry and at amateur level, it may give the impression that you the incident occurred is not playing a major role (it is permissible for the blogger, but not for a company or brand). Try to maintain a reasonable balance in the quality, length and format video calls with apologies.
Errors in work and business are inevitable; but only up to you how to make these mistakes, treat, what to learn from these mistakes and how to bring his public apology, if you still made a mistake.
A photo: Shutterstock