Electronic communication or Ode to the protection of personal meetings

No one, probably will not mind if I say that in the recent communication is reduced to the exchange of text messages more and more often. And unlike the old-fashioned letters, now we have enough volume of SMS messages. I'm not ready to assess the cultural component of these changes, but their experience in business communications would like to introduce to you.
Each defender written exchange of information confirm that the text is "just," "you can always pick up the story" may attach illustrations of almost any kind.

Everything seems to be so, but only if we consider the letter as an end in itself: the letter seems to be accurately conveys the thought, but it's so subjectively that almost every project to develop custom software comes on the same rake: the customer does not understand, or we do not understand So. Although still registered - here.

If your goal is to sue the customer, to argue with him - write more. But if you want to project / product success - communicate personallyOr via a web-camera or through the phone, in case of emergency. Discuss details show convincing. It was only after a meeting record conclusions. Do not take evidence of your ideas and suggestions, if a customer

have not seenWhat you offer, but only I read about it - it is useless, because you are preparing the ground for the debate.

Conclusion: you can drown yourself in communications systems and steep organization of business correspondence, and prosper will be those who "talks" on the phone. That does not negate the exact fixing of the outcome of negotiations. Just do not lead them in writing.