7 ways to affect anyone

In today's world it is essential to be able to influence the people and convince them that they are right. Robert Cialdini, a famous American psychologist and author of several books, reveals several important principles to influence others.

Robert Cialdini - famous American psychologist, an expert on influence and persuasion. His book "Psychology of influence"I have sold three million copies. In this work, he identified several key principles of influence.

Most recently, he published a new book "Pre-Suasion"In which he explores more in detail the concept of conviction.

Here are a couple examples from this book.

• If you call your restaurant instead of Studio 97 Studio 17, then visitors will leave a bigger tip.
• If you ask a girl's phone number next to the flower shop (any romantic Association), it is more likely to agree to give it than if you had asked her at the store appliances.

Environment and conditions are no less important than what we say.

The basic principles of influence

We give the main principles of influence, marked by Robert Cialdini.

1. The principle of reciprocity. If you give someone a greeting card for Christmas, this person wants to give you a postcard in response.
2. The principle of personal sympathy. We easily agree with those who to feel sympathy and trust.
3. sequence principle. People usually tend to act consistently. Ask someone about the service, and the man thought to himself: "I have agreed to provide the service N, then I must do it."
4. The principle of social significance. If you're trying to convince someone to do something, tell him: "Many people in your position so do."
5. principle of authority. "Four out of five doctors say that ...".
6. scarcity principle. "We have only 10 of these phones!".
7. The principle of community. Seeing that you have something in common, you can arrange to his interlocutor. It is possible to mention the place of birth, values, religion.

The whole essence of language is to influence others. Do not disclose the obvious. Talk to breathe life into a new idea to express their enthusiasm to convey their feelings. Talk to influence.