less formalism
It continues the trend to simplify speech for all correspondence. It has become obvious that the monstrous structures do not facilitate an understanding. In this simplification does not mean degradation. Quite the contrary: if the text to throw out the bureaucratic momentum, which do not carry any meaning, it will be better.
Olga Koptseva
PR-specialist in Motive agency & production.
Formalism slowed down years etiquette five years ago, no longer. "Hello, may I introduce you to my portfolio. In the case of interest can be contacted me... "was changed to" Hello! I'm Max, this is my portfolio. Look, if you are interested in - my contacts here. "
Style "write, as they say, only slightly more cultured" and "speak as a friend, but if you can hear my mother ' instantly borrowed the brands for which the communication in social networks - one of the key success metrics marketing. The company quickly introduced this style of communication in all channels of digital presence, get closer to customers and clients.
Corporate correspondence has also become more simplified. Once the current "Dear Ivan" changed to "Ivan Petrovich, a good day," and "Thank you for the rapid provision of information" - to "Thank you for submitting the information so quickly."
And if you observe the changes in the linguistic culture of English-speaking users, it can be assumed that the standards business correspondence in the future find a balance between the dry formalism long preludes and informal street style.
More care about the interlocutor
In communication there are always some goal. And the easiest way to get the desired human - to think a little more about his comfort.
Fyodor Vasilyev
Head of "Effective cross-cultural communication" and "Service" Business Speech companies.
Etiquette written in the classical sense takes a back seat. Today, the one who writes and the one who reads the letter, did not have sufficient time to vestsya in the text. Therefore, it becomes important to the selection of meanings in the correspondence.
For the business community in the near future will be the main key rule care about the reader. It includes the compulsory reading of the letter sent to the mandrel. That is necessary to check whether all the senses will be understood correctly, is it true emphases, everything is easy to read. And only after that it will be possible to send a letter.
less aggression
We corresponded not only on working occasions. Due messengers chats received a second life, many are actively communicate in social networks. Despite the fact that all people are also ready to violently defend their views, common culture raises statements.
Alexey Filippov
CEO of GPC Pharmaceuticals, blogger.
In recent years, network communication qualitatively changed. Less and less possible to meet sayings of "padonkaffskogo" or "Albany yezyga" less negative and aggression in the comments. I attribute this to the fact that representatives of the generations, finds hard 90s, mature, become aware of and softer. A young web users - people whose childhood was spent in quite supportive and comfortable atmosphere, and they are not inclined to bring in online communication elements of aggression.
In addition, the network communication is increasingly linked to business and business communication, it's probably also has a beneficial effect, as well as the fact that the anonymity of the web - the concept is very ephemeral. Therefore, people are trying to adjust their statements on the Internet as and behavior in real life. I hope that these trends will continue and after a few years, tales of trolling and Heitinga will network legends.
Olga Koptseva
The trend to humanize society will continue. But aggression - our natural response to a stimulus - is unlikely to be leveled by those for whom Lookism - evil, but a new sincerity - the right attitude towards the world.
Also important is the time of unity, when gathered together, people can experience the power of words. One of the case studies on this subject - business Golunova. On the Internet, successfully operating balances: those for whom cynicism and arrogance - a model of behavior and form of protection, there is always someone who is going to hit a powerful argument and a kind word.
More live communication
At the time the email was a breakthrough in comparison with existing methods of communication. Now share even such letters long and uncomfortable and the channel fades into the background.
Nikolai Sitnikov
Director of Development Group of Companies "RAMAKS" products.
E-mail will no longer be a means of communication. It will be relevant only in certain cases: in some phases of the sales process, in cooperation with government agencies, corporate correspondence.
In other areas of communication will come to The exchangeAs in conversation, and as such will remain. The variety of communication channels at the same time also will be: someone is more convenient to write, someone to talk to someone exchange voice or video messages, leaving yourself time to better articulate their think.
At the same time I want to note that the boats, in my opinion, have not become full participants in communication and finally formed in the sales channel and service.
And what you see the correspondence after 5 years you have? Share in the comments.
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