How to convince anyone what you want: 12 arguments on all occasions

Any argument has two parts. The first - the base with which it is impossible to argue. The second - a clear binding to the base arguable thoughts. When my mother says her daughter is not poking fingers in the socket, daughter listened, because a) mother - authority (this is the basis of the argument), and b) because my mom says so personally do not (this is obvious binding).

Arguments are many, but much less reason to arguments. They allow to build your speech so that it was convincing. Below is gold dozen of these bases, twelve types of arguments knownTopeka: ESCALATION OF CLAIMS since the days of Aristotle.

1. Convincingly that it is possible to check the

To find something real, a person is not necessarily to verify the truth, it will be enough to have the possibility of testing. When there is a friendly, affordable and a real test path, this is already enough. Then connect laziness (and credibility of the speaker), to check no one will be nothing but belief will act.

For example, if you choose someone to recommend reading this article, you will not be long to describe its advantages, but simply say, "Look and convince yourself." Maybe your friend and do not read it, but will think that it is good.

2. Convincingly that unique

The uniqueness is so valuable for us that we automatically think convincing all that bears the unique qualities or confirms the uniqueness.

So, as few resources in Russia, similar to Layfhaker, you can use that argument to the uniqueness, to explain the need for his daily visit.

However, here we must mention that it is only the West in awe of uniqueness, and for Eastern cultures it is inferior to the authenticity. Therefore, the following argument to the representatives of the East have a better experience.

3. Convincingly that like usual

We do not question the usual things, so when something new or controversial like usual, it is a fairly strong argument in favor of its truth.

When a guy meets a girl and trying to make a good impression on her, he thinks, that uses the arguments to the uniqueness ( "I'm so-and-so, I have so-and-so, I am the best"). But she sees it as an argument for compatibility, it is important to understand how this man is like the best examples of male behavior, imprinted in her memory.

4. Convincingly that indicates regression

Things get worse and worse. Well, maybe not all, but many. Even if not more, then at least something for sure. The idea of ​​regression is sewn into our brains: you see, had not only the trees were green, but also kinder dogs, dawns softly, and products have been without GMO. So the idea of ​​regression is very convenient to base their evidence.

For example, the need to introduce death easily justify the increased number of crimes and / or increased severity.

5. Convincingly that indicates progress

Presentation on the progress even more rooted in us than the idea of ​​regression. We readily accept the truth that will confirm our belief in progress.

That is why policy is convenient to build on the progress, to explain the need for re-election at any position. Let the relation of its activities with the progress is not obvious, but the progress is beyond doubt: it means that we must re-election. "You are living better - vote for me."

6. Convincing logical consequence of convincing

This argument is called an argument to the cause-and-effect relationships. Briefly it can be represented as a logical connective "if - then". Of course, every argument is a logical bundle, but only in that it is the main load-bearing structure, the whole emphasis is placed on it.

Example: "If we think we are reasonable people, we can not ignore the arguments based on logic». Or this: "If we think we are reasonable people, we must not believe everything you read on the Internet." And yet: "If we think we are reasonable people, we must not tolerate such abuse with three identical examples where already it was clear."

7. The fact is convincing

The most common and intuitive argument - the argument data. It is used most often, but not because he is the strongest, but because it is the easiest. Applying it, remember that fact does not exist - there are only interpretations. The strength of the fact does not lies in its truthfulness, and its brightness. And yet in frequent repetition, but it is unlikely that you have the resources to run a promotion, so I have to manage brightness.

For example: "Russia is the most peaceful country, because never on anybody did not attack, did not conduct offensive wars." By the historical reality of this fact has nothing to do, but as an argument works.

8. Convincingly that the beneficial

The most honest argument - at least, he tries to look as such. In the end, we're all really look at in terms of benefits. Which is useful, it really is beneficial, and it is good. Pragmatic argument will never let you fail, if you are able to link the thesis is proved by the real benefit of its listeners.

"Pay taxes and sleep quietly," - advises us to the Federal Tax Service. It may seem that this is a call to conscience. But do not be fooled, this type of argument does not appeal to conscience, he turns to our selfishnessBecause somehow he and actionable.

9. Convincingly that is based on standards

Under the regulations should be understood sufficiently wide set of rules that exist in society. Laws, customs, traditions, and regulations - the truth is convenient to rely on them. Regulations may be different from the social to health, from language to sex, only that they are valid and recognized.

The argument by which compel state officials to respond more quickly to complaints, just based on the rules: "Under federal law from 02.05.2006 N 59-FZ" On the Procedure consideration of applications of citizens of the Russian Federation, "please provide a response within 30 days, otherwise it will be forced to appeal to the prosecutor's office for bringing those responsible for the failure terms of art. 5.59 of the Administrative Code, "Violation of the order of consideration of citizens". "

10. Convincingly that confirmed by the authority

More than understandable argument. Even loving youth to overthrow the authorities usually engaged in this business, at the invitation of some of his authority.

A similar argument can be rough when the boss is talking to subordinates, and can be mild, where a billboard Leonardo DiCaprio promotes a certain brand watches.

Well, it might be:

"Beware of morally indignant people: it is inherent sting cowardly, hidden even from their own wickedness."

Friedrich Nietzsche

11. Convincingly that what witnesses say

The witness is different from the authority of the fact that his opinion is interesting not because of his personality, but because of the experience that he has. Continuing the theme of advertising: luxury goods are promoting authorities, that is, the stars, and the total consumption of products touting "witnesses" - nouneymy with a unique experience in the fight against stains on clothes.

Example: "Homeopathy works because my neighbor in the stairwell was cured by homeopathy! "Do not underestimate the force of this argument, he was not less than a reference to the authority.

12. Convincingly that it is possible to present a true

Since our brains have never been in the real world - that is, outside of the skull - it only has to operate with ideas about how things work. Therefore, if you force the brain to imagine something, it will be for him almost a real fact. And not only people with well-developed imagination, and in general at all.

realtor argument at a meeting with a client at the office: "Can you imagine how the morning from your balcony you admire this lake, breathing in the fresh smell of the woods ..."

see also

• How to convince anyone: 9 failsafe methods →
• How to be persuasive in communicating with his superiors: 7 working tips →
• How to convince people through social psychology →