Why do you need to get to the "Strike Committee-2019" - the coolest conference this spring
Forming / / December 19, 2019
From 26 to 27 April in Ulyanovsk will host an international IT-conference "The strike-2019». The audience is waiting for more than a hundred reports from experts in the field of development, digital-marketing and digital economy. We tell who will come to act, how to get tickets at a discount and why the section "Content" from Layfhakera will be interesting to do everything.
What kind of conference
"Strike" - a platform for exchange of experience for representatives of IT-sphere, media and businesses. However, a lecture will be of interest not only IT specialists. A separate section is devoted entirely to the content - it is the second year organizing team Layfhakera.
Students learn how to work with large platforms like "In contact with"And" Yandex. Zen "and get an audience and money, which should introduce new formats in the media and how to interact with major clients as productively as possible for all parties.
"Strike" is held every year since 2012., and this time it will come to the experts from 21 countries and 58 cities in the world. In addition to lectures, provided a platform for networking - the report after each speaker will be ready to talk with any member of a tete-a-tete.
pump skills It offers 12 parallel sites. The program is scheduled for two days. Location - Ulyanovsk memorial museum named after V. AND. Lenin.
For participants from other cities launched the "Tours to strike" if in the place for the event is going to more than five people, the organizers will transfer over. Book a tour, you can register on our website.
Alex Zhelepov
Coordinator of the Program Committee.
We thoroughly researched program that people do not just come and hang out, and really learned something new. In addition, we organize special discussion area. They will be located in the same place and the rest of the site - on the third floor of the Lenin memorial. Any member of the conference may invite to the speaker after the report and talk to him.
Another feature - powerful technical section. On it asked the programmers, and we heard them - invited professionals from major companies like «Raiffeisenbank», OZON.travel, «1C-Bitrix" and many others. But the conference will be of interest not only IT specialists. We have also prepared a strong section of the corporate training, one of the speakers that will be the head of "Gazprom oil" Paul Bezyaev.
Special guest of the "strikes" will become one of the founders of a prototype of the Internet in the USSR Vyacheslav Alekseichik. It was under his leadership, the Soviet scientists from Moscow and Ulyanovsk for the first time were able to remotely share a huge volume of electronic documents - it happened in 1976.
What you can not miss the lecture on "strike. content »
Section "strike. Content "- about native advertising, Content marketing, paid and free PR, content distribution, corporate and new media. Curator - Director of Development Layfhakera Rodion Scriabin.
Layfhaker - edition of the benefits, and the section will be built on the same principle. It is not accidental speakers and a platform will be most convenient for the exchange of experience. Videos of all presentations can be viewed later on YouTube-channel "strikes".
Rodion Scriabin
The curator of the section "strike. Content. "
As Speaker I go on "strike", in 2015 - that is, this is my fifth anniversary conference. Organization of the section "Content" we are engaged in the second year - come up with a concept and assemble the speakers. We are doing the media, so it is quite deeply embedded in the market: try to bring the most interesting speakers and to discuss the most relevant topics. Do section as the crowd - all their own, everyone is interested with each other, everything is tube-and cool.
We have extensive experience in organizing events and working in the educational sector - we know exactly what's cool and what boring things. This year's report will become shorter, and so there will be more. We've put together three expert categories: media, platforms and clients. With their help, we will show how the content on all sides.
Each report - timely response to the processes that occur in the market. Speakers from the platform ( "VKontakte", "Yandex. Zen ") will help to understand how best to interact with them and get maximum profit. Media (Meduza, Layfhaker, "Peekaboo") will share their experiences and case studies that accurately operate - simply because they already checked. Customers ( "PIC", "Tinkoff Bank") will tell you how they built the internal processes of content procurement and performance assessment. This will help us to better understand each other and go forward to the success of the handles.
That's what they say in the section.
"VKontakte" -2019: content, subscribers, love
Development director of media products "VKontakte" Arseniy Ashomko tell how to construct algorithms platform: How the tape and whether it is possible to make the position reached the target audience, how to program the system and what to do with users and administrators of public.
Karma police: «Yandex. Zen "and everything you wanted to know about it
Head of storytelling "Yandex. Zen "Nikita Belogolovtsev explain how the platform helps to promote content which formats work at 100% and what audience helps attract service.
As game mechanics steel materials by partner key Meduza
Ex-creative director of the department of native Meduza Alexander Polivanov disclose schemes game mechanics publication. Tell how they evolved, what advertiser problems are solved and why it has a great future ahead of format.
Advertising evolution "Peekaboo"
Director of Development "Peekaboo" Vsevolod Kirov share techniques through which the audience will not just read the advertisements, but also to preserve it, a fumble and plyusovat. In addition, students will learn how advertising can bring not only profitBut also understanding the pain of their audience.
How to make and evaluate native advertising "Tinkoff Bank"
Head of the Department of content marketing "Tinkoff Bank" Ilya Alexandrov tell all that he knows about the native advertising: how to choose the site, calculate the effectiveness of the campaign and to obtain from it not only a fashion effect, but also sales.
How to plan, buy and evaluate the content in "PIK"
Director of the company SMM Alya Haller explain why you do not need a content marketing that decide the numbers and for whatever reason, to produce content so expensive, but still necessary. The bonus: a conversation about how to kill the big brands advertising platforms that host.
Speakers and lectures from Layfhakera
Chief editor Pavel Fedorov - "Ideal corporate blog, which is exactly like your director (but not like the readers)." Attendees will learn how to get the money on a blog, why can not ignore the opinion of the readers and what content is worth publishing if you want to create a positive image of the corporation.
The head of the creative team Sergey Gaber - "How to come up with cool ideas that they were sold and worked in Layfhakere". You will learn how to generate cool ideas and make them look for weak spots in the campaign and turn questionable deals in pure creativity.
Chief editor of the Pauline Nakraynikova - "Better once in the coffin: What a shame to write texts in 2019". How to write a lively and cheerful, become the dream of every editor, and perform the test task get the dream job - the audience will tell all and even more.
What else to do at the conference
design
Direction for specialists, who create software. The organizers promise that the lectures will be useful for developers of any level - from Junior to Senior-specialists. Team lead "Yandex" Alex Milovidov tells about little-known database management systems and how to create a successful open-source-products.
In addition, students will learn about an agile, methodologies, current practices, programming, mobile application development, game development, artificial intelligence, machine learning, and product management.
Career and Education
Direction of preparation of IT-specialists in schools, universities and companies. It tells everything about the corporate culture for managers and building IT specialist career. Director of Kazan company "BIBOSS" Iskander Giniyatullin share their experience of career leap from trainee to director of IT-companies and will help to understand why only a few of the employees make good managers. Among other topics: frontenderov learning and mobile developers, the prospects of mixed sizes teaching, big data in distance learning, the organization of events and IT-growing cool staff from scratch.
Separately suggested section "strike. DigitalLearning », which will make the head "Layfhakera Academy" Sergey Bolis. Sergey spent more than a hundred webinars and figured out how to most effectively organize online training. Attendees will learn the differences between the approaches to adults and children, why acquire new skills online so difficult and what tools can help streamline the process.
trends
All the latest trends in the same direction: the Internet of Things, graphic Productions and blokcheyn. NLP-developer company Upwork Alexandria Extreme tell you how to write a beating right in the heart of the employer's resume - he disassemble the modern methods of analysis of the text and explain how artificial intelligence to draw conclusions from written. Other reports will focus on the stereotypes around HR-brand, factory automation in medicine and preferences for IT-companies and strategy in online trading.
Digital-Marketing
for marketers and business executives direction. Where you will learn SEO, will tell all about the organic traffic interfaces and analytics services - Google. Analytics and "Yandex. Metric ". A separate part of the section is devoted to the content and everything connected with it - this share Layfhakera team and other experts.
How to buy tickets
Buy Tickets for the conference on the official website of "strikes". Choose the appropriate ticket type, enter your information and click "Register" button.
"Strike" is held memorial-museum in Ulyanovsk named after V. AND. Lenin, the company more than five people can order a transfer from the organizers.
Go to "strikes"