Why you do not need to buy another flagship product of Apple, Samsung or Sony
Purchases Forming / / December 19, 2019
This material is written by the guys from the wonderful studio Revolver LabAnd it is that you and I need to tie to the purchase of the latest and the coolest smartphone. This requires more and more money, and manufacturers want us to be with you more and more to buy them new. But why do we really?
Race win people. But we should not underestimate the inventory.
Ole Einar Bjørndalen
If you are at least sometimes read news online or look in shops of mobile devices means that the press releases about the release of the next flagship smartphone, have long ceased to amaze you. Apple, Sony, Samsung, HTC, Nokia... And this is not an exhaustive list of "candidates" for victory in the race for the love of buyers. The victim of this never-ending either on holiday or on a weekend rally have fallen some very important "details" for which were created these devices: mobility and small size of the device.
Thus, the battery capacity and operating times became the first victim of "progress". In the latest (already not very mobile) devices, it is akin to a sufficiently hardy netbooks ie within 6 hours. And the ability to easily put the smartphone in your shirt pocket or jeans or type a message with one hand neglected. For the sake of a large and bright display, which is convenient to view videos. However, "our song is not that."
In the hype that is associated with almost monthly output on the market next superproizvoditelnyh megafunktsionalnyh and new products, the ordinary user, such as you I, extremely difficult orient. When it actually comes time to send to the scrap old gadget and get a "flagship"? Just died down news about the exit of the fifth iPhone, like its luster dimmed slightly enchanting model Sony Xperia Z. But this is not the "top" of the pyramid of our desires, because from day to day will be available to Samsung Galaxy S4. And if you do not lure of paradise "apple", then at least his competitors made sure interested.
Manufacturers are struggling to squeeze out of us more and more money, engaging with the good purpose all means available. But let's shake off the ears, that is, excuse me, with eyes the veil of marketing gimmicks and PR moves and try to objectively assess the speed with which "age" smart phones.
Theory
Statistics show that the typical resident of the former Soviet Union buys a new "mobile" about once every 2-3 years. However, this period is considerably reduced if the narrow circle of the respondents to the youth. For people under 30 to select a new gadget - it is rather a question of prestige, rather than necessity. Therefore, those who have family budget and conscience allow to put a round sum for a new phone every 10-12 months, make regular pilgrimage for the status of the new toy. After all, in all honesty, every one of us deeply care about what kind of "dessert" of Android installed on the new device. Much more important is the ability to "udelat" a neighbor, a colleague or a sworn girlfriend incredible mental abilities, if not their own, or at least your own phone.
And now you will learn how to without unnecessary overpayments remain "on the wave" and not sacrifice user-friendly features.
materiel
Manufacturers 'apple' release new offspring about once a year, or even less. They are working diligently to hundreds of thousands of their fans "matured". And so ripe, so that when the new product hits the shelves, they immediately rejected all the arguments of reason and rushed straight from the tin to the store to change the iPhone 5 on the iPhone 5S. It must be said, on Android device manufacturers that focus is not yet possible: there are too many, and while Apple is relishing the victory, the rest of the flagships step on each other's toes, trying to at least one inch, or megapixels gigahertz to attract more customers than it will be able to competitors.
Let's compare the three most recent hit on the Korean people. Samsung S2 has a diagonal of 4.3 inches, modest by today's standards size does not have an impressive screen resolution of 480 by 800 pixels, dual-core processor and a gigabyte of "RAM". The S3 scored his next of kin? The same amount of RAM, but 4 cores. More pixels on the screen, the camera of the iPhone 4S and a maximum of 64 GB of memory. Step forward there, but for everyday tasks is nothing has not changed significantly. The S4 also have the same size. The same maximum amount of memory but has eight cores in some trim levels, twice as much RAM and a little more megapixels in the camera. The speed and display brightness do vary significantly. But it is much easier to grasp if you are holding the S2 and S4. Manufacturers make great changes only after generation. Your smartphone can live happily ever after. Even two years later, the charge accurately enough for a day. About the same as that of the new flagships. In a pinch, you can replace the battery with a new one. However, skipping a generation, you can get a really different machine, a powerful, fast, productive and, hopefully, more enduring.
It is the same with the iPhone. The third and fifth generation differ significantly. Added a front-facing camera, change the shape and increased the size, capacity grew. But the iPhone 3GS battery even after three years of use is able to hold a charge for more than two days. So was there a reason to change it to a 4-ku in a year is not very active usage? It was. But the functionality it does not apply. All the matter in the status.
Output
The arms race is still in full swing. And, for sure, you'll hear more than one announcement of a new leader before the producers changed their tactics. But this commotion and hustle you can still stand out from the "masses" and stand out from the crowd. It's enough in the choice of things to follow the voice of reason and necessity, rather than the dictates of fashion. The new phone is not able to change your life. It can only make you do.
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