"404 Festival" is back: all you need to know about the legendary event

From 6 to 7 October in Samara held a long-awaited meeting of Internet Professionals and all those who sympathize with them. We explain why it is impossible to miss, and give your promotional code for a discount when buying tickets.

What kind of festival

«festival 404"- one of the main events of the domestic IT-industry. There are going to developers, marketers, startups and designers, in a friendly atmosphere to listen to useful reports, share knowledge and make new acquaintances.

Denis Kortunov

festival Organizer

"The festival we have created in the first place to himself there to have fun. This is not some stuffy conference at the university - everything here is on luxury and beauty. We authoring reports and sections, and we do not set ourselves any targets other than to share experiences and have a good time. "

Last time "404 Festival" was held in 2014, and then there was a break of three years. The reason is simple: monetary risks and complexity of the organization.

This year's festival reborn. It is made by the same people as before, but now they are supported by the company

What will happen this year

Interesting reports, hot topics, and unbridled joy. The event reached a new level - there will be more sections, speakers and participants who come from different countries. But most importantly, love for what 404 will remain unchanged.

Denis Kortunov

"Our festival is primarily valued for the fact that he was the same. Hence, many pieces from previous years remain. For example, Sergei Kotyreva section about business - it is very unusual for the IT-festival. The same hall - all very like Holiday Inn Samara. And, as always, will be a powerful afterparty - just imperial frenzy! "

This year's educational program consists of 10 sections.

1. Frontend and backend

• What will happen. Reports on individual and team experience in applying the techniques, approaches and frameworks, as well as detailed studies of technologies, capabilities of modern browsers and Web platform as a whole.
• Who will be. Vsevolod Shmyrov of "Yandex" reported on caching, Alexei Golden Wrike of a lecture on the life hacking into front-end development, Alexey Okhrimenko of Iponweb.

2. Mobile applications

• What will happen. Reports on how to build a great app for all platforms, promote it and get to the top; advice on how not to do an application.
• Who will be. Alex Chuvashov 65apps of a report on the role of design in mobile development, Pavel Beloborodov of Mercury Development lecture "Experience 100 mobile projects - to tell all that is hidden," Yuri Podorozhniy of "Yandex".

3. Design

• What will happen. Within the section will be held a seminar Samara Design Weekend, the main idea is - raising the level of the regional design and design in Russia as a whole. The main direction - Digital Design.
• Who will be. Anton Shein of "Yandex" will tell you how to stop dreaming and start to embody the ideas of Vladimir Zimin, "Alfa-Bank" - about the role of the product designer in the company, Yegor Gilyov of Wrike - how to create common principles for all the work team.

4. UX

• What will happen. Reports on the investigation of the behavior of CA, the principles of analysis and how to create and optimize the scenarios and interactions.
• Who will be. Michael Tang of "Hantflou" a report on how to interface design helps to save the company money, Sergey Konishchev SeoSamurai of a lecture on the monetization and UX games, Roman Bulakh of SkyEng.

5. product management

• What will happen. Reports on how competent product management allows to earn more and to bring maximum benefit to customers.
• Who will be. Mikael Geletsyan of the "Children's World" will explain how to use the possibility of the development of serious games products, Mikhail Trutnev from Ultimate Guitar explain how to organize an effective team in the IT-project without unnecessary spending.

6. PR and Marketing

• What will happen. Reports on how to create exciting user stories and what to do to marketing has not lost a fight with the algorithms.
• Who will be. Publisher of "Medusa" Ilya Dyer lecture about native ads, you want to read, co-founder Kate Nimb Romanov a report on "How to make to write about startups steep international media », SMM leader in Pornhub Dmitriy Kolodin, head of the creative team Layfhakera Sergey Kolesnik.

7. Management and Entrepreneurship

• What will happen. The section on how to create business projects and manage them effectively.
• Who will be. Sergey Kotyrev of 1C-UMI with the report "My way of entrepreneurs and managers," Dmitry Semyushkin of Pleeco a lecture on Psychology for IT specialists, Vladimir Marinovic from the business school "Up" and Samvel Avetisyan from the marketing company "Archidea".

8. Startups

• What will happen. The history of the birth of new businesses by their founders: surprises, disappointments and the key principles that have helped to achieve success.
• Who will be. Igor Debatur of Uploadcare tell you how to sell the product from Russia around the world, if you know nothing about marketing. Dmitry Geranin of av.by explain why you should choose to Minsk as the headquarters for the project, and Sergei Dyadichenko of Wowworks share tips about the conquest of foreign markets.

9. Information society

• What will happen. Reports on how the world is changing under the influence of information technology.
• Who will be. Editor in chief of The Village Tanya Simakov a lecture on "The Village How to save time and money with the help of process automation, "Gleb Deacons of FindFace a presentation about why recognition technology persons.

10. Technologies of the future

• What will happen. Artificial intelligence, blokcheyn, virtual reality and the Internet of things: the use of the hottest technologies and experience in dealing with applications.
• Who will be. Sergei Markov of the company "ABC" with the report «Homo ex machina: connect a person to a machine", Alexei Minin from Deloitte, the vice-president of the group of companies "LANIT" Dennis Reimer.

Festival will conduct Denis Kolesnikov from "Courage Bamba."

You will be able to discuss with the speakers and other participants of the urgent problems and find useful contacts. Time for this will be enough: papers, coffee breaks and evening afterparty on 6 October. And still show, entertainment, great food and drinks with different fortress.

How to buy tickets

Tickets for the "Festival 404" can be purchased on the site. Select the appropriate type of ticket, enter your details and click "Buy." On the spot to buy a ticket does not work, so that we'll get it in advance.

enter the promotional code LAYFHAKER when buying a ticket and receive a discount of 1 000 rubles.

"404 Festival" is held in the hotel Holiday Inn Samara. In the days of the festival for all participants are discount room rates. If you are going to book a room through site hotel, select in the field "special requests" that are coming to the festival.

Go to the "404 Festival"