7 future profession: a lot to learn today to be in demand tomorrow
Forming / / December 19, 2019
Catherine Circassian-Zadeh
Director of the University of creative industries Universal Universityspeaker G8 festival.
Universal University brings together the British Higher School of Design, School of Computer Technologies Scream School, the Moscow film school, MARSH architectural school, the Moscow MACS communications school, the Moscow School of Music and a business incubator in the field of creative industries.
One of the most promising areas for career development are considered creative industries. According to The First Global Map of Cultural and Creative Industries CISAC (International Confederation of Societies of Authors and Composers) and audit and consulting company Ernst & Young, a global income of the creative industries in 2017 It was 3% of the world GDP.
They provide 29.5 million jobs in the global labor market - this is more than the automotive industry. And Russia has all chances to find its niche in the global race.
interactive designer
Solutions at the intersection of design and technology used in different spheres: from entertainment to education. Camaya major area of application -
advertising. Brands are moving away from traditional technologies and seek new channels of communication.One of these channels - interactive design. These are projects in which the audience is not only passively watch the process, but also directly involved in it.
So even the classic distribution of free samples can turn into a memorable adventure and have a huge viral effect.
See project Delite-o-matic. Team advertising agency Clemenger BBDO Adelaide posted a video network, where people are fighting for snacks. It is spread through social networks and even discussed in news on CNN, talk show Today Tonight and other .
The demand for the profession is also directly linked to the growing event-industry. Generative design, mapping, complex video projects, animation, interactive installations have become regular participants of entertainment, educational and business events.
This profession requires a multidisciplinary approach, knowledge of VR / AR / MR technology, the ability to work with projection and light installations and new technologies.
The largest employers for interactive designers in Russia today are Hello Computer Studio, Radugadesign, Interactive Lab, Mathrioshka, Sila Sveta, IVAN RASTR.
Where to study: British Higher School of Design, the course "Design interactive environment».
on the digital transformation specialist
The development of information technology and creative closely linked. Both industries require constant generation of ideas and products, and all are intertwined more closely. Didzhitalizatsiya business has generated new demand for professionals who can generate processes architecture to work with the data to develop a portfolio of digital products company, to introduce through digital technology business.
An expert on digital transformation must be well versed in the tools such as artificial intelligence, the Internet of Things, virtual reality, robotics.
He is responsible for the increase in capitalization of the company through the introduction of digital-products, the creation of digital ecosystems and the formation of the user experience. Analyst of trends and design thinking - it all.
Under the "Digital Economy" all state-owned companies and large corporations to Russia April 2019 are required to have a staff manager for digital transformation (aka Chief Digital Officer).
Active business process of transition to a digital reality already occupied banks, retail, telecommunications, and media.
Potentially, this specialization will be interesting IT-specialists of, managers of Product Development, marketers, analysts, consulting agencies, business owners and founders startups.
Where to study: The Moscow School of Communications MACS, Faculty "Digital transformation».
showrunner
New for the Russian occupation, although in Hollywood in this role themselves trying directors level of David Lynch, Martin Scorsese and David Fincher. Showrunner - the heart and brain of the TV project. It manages the process of creating a television series from the idea to the screen: controls the process of script development, decides the entire set of key tasks for the pre-production stage, presents the project owners and investors, manages the process production. This is a man who must think and creative, and production categories, see the serial entire market and understand its requirements and the development of vectors.
TV-series market in Russia is on the rise. According to RBC Cekalo method: how showman became the first Russian partner Netflix, Now each channel is required from 20 to 40 series per year (depending on the budget).
One of the key industry trends - focus on the production of high-quality content, sharpened to a wide international audience. Six series production company "Environment" has acquired strimingovy video service Netflix, so that examples of success stories in Russia already.
Profession will be of interest to directors, producers, professionals with an entrepreneurial mindset and creative expertise.
Where to study: Moscow film school program Showrunner.
lighting designer
Light designer - is an interdisciplinary profession that appeared at the intersection of lighting, architecture, design, scenography and electricians. Specialist in the area must have in-depth knowledge about the world, and have practical experience in the use of equipment, and have a spatial creative thinking.
How do you like the idea street lamp with SIM-cardWhich can be controlled remotely (joint project by Philips and Vodafone)? Or lamp, struggling with drowsiness, from Tunable White? Modern lighting designers work their magic.
According to analysts from McKinsey The global lighting market. Analytics and prospects, The global lighting market by 2020, equal to the turnover of the television industry, which means that demand for specialists who can to work well with light, will only grow.
In Russia, this profession is formed before our eyes. Specialists of this kind is very small, while the interest in lighting design is growing. This can be seen on the investment made, for example, in the city's architectural lighting. There is demand on the part of city government and commercial customers in more large-scale, well-developed projects lighting pedestrian streets, certain buildings and complexes - right up to the development of lighting master plans for entire cities.
This profession is interesting as a new career path for architects, engineers, designers and other professionals in lighting design field of interiors, architectural buildings, public spaces and landscape features.
Where to study: Architectural School Marsh, the course "Lighting design».
songwriter
The majority of Russian musicians, even at the level of elementary techniques can not explain how they write songs. A western music industry has long been considering such activities as a science to articulate methods and tools.
Inspiration continues to play an important role, but the songwriter as a professional writer, journalist or copywriter must be able to work strictly according to the brief given to the theme and style of the artist, to create music products of any size and genre.
The cost of "minus" (music) sometimes much lower than the cost of the song. Thus, the creator of the song Eldzheya "Minimal" sold the rights to the music for the 3000 rubles. A song with a minimum price of arrangement starts from 30 000 and can go up to 300 000 rubles. Artists and producers are willing to invest in good texts. As a rule, the band found themselves without the help of songwriter and record labels often work with several people. This is a great game where everyone is interested to create a new hit.
Now Russian musicians are increasingly turning the music and songs in the Ukraine, which indicates the lack of professionals in Russia. You have a chance to find its niche, and even receive the Nobel Prize for literature - as happened in 2016 with American musician Bob Dylan - "for creating a new poetic expression in the great American song traditions".
This trend may be interested musicians and singers, as well as those who work with texts and lyrics.
Where to study: Moscow Music School, Faculty Songwriting & Music Performance.
New Media Producer
Once advertising was called "motor trade", but with the advent of technologies to block it, increasing legal restrictions and noise information, business is forced to look for new channels to attract attention. Creation of creative content was a real challenge.
Producer of new media - is a specialist who is able to create high-quality video content for the different customers and platforms, from online movie theaters and the media to telecommunications companies and satellite operators. He should be able to develop scenarios to understand the specifics of storytelling, content production and promotion, monetization and legal support of the projects.
In addition, the task of the expert - to be a visionary, come up with new formats and anticipate the development of the market, which is much more freedom than in traditional media.
This profession may be of interest as a career change marketers skilled Communications, bloggers, director, producer, writer.
Where to study: The Moscow School of Cinema, the program "new media».
Concept artist
Possess imaginative deep inner peace and abilities in drawing? Perhaps we should look at the profession concept artist. Concept artists - are specialists who develop visual design for film, animation, computer games and other areas of the entertainment industry. They are responsible for the visualization of all that can be visualized from the characters to new worlds.
Concept artists now needed everywhere where there is a task to create a visual style of the product. This can be a creation of the concept of peace in a computer game or movie - think, for example, the world of the planet Pandora of "Avatar", spaceships and alien races from the "Star Wars" - and the mascot for the development of brand. For example, McDonald's clown concept laid 15 Captivating Works Of Art That Challenge The McDonaldization Of Society.
One of the most promising areas for the concept of the artist - a game. The company estimates Newzoo 2017 global games market report, 2017 was a milestone: the global gaming market revenues amounted to 109 billion US dollars. For comparison, the global box office revenue last year amounted to 40.6 billion dollars 2017 Theatrical Home Entertainment Market Environment Report.
This profession should look, if you know how to draw and possess basic skills in graphic 2D-bags and / or bags of three-dimensional graphics.
Where to study: School of Computer Technology Scream School, the course "Concept Art».
Learn more about the professions of the future, to meet with the teachers of creative schools and employers, you will be able to October 4 and 5 on the G8 festival of creative industries.
get to the festival