Expensive shoes no better than cheap
Sport And Fitness / / December 19, 2019
Over 130,000 reviews of 391 pair of sneakers 24 brands showed that expensive sports shoes no better than cheap. And even more: the owners of the less expensive models were satisfied with their sneakers.
about the study
Author of the study - Jens Jakob Andersen (Jens Jakob Andersen). In the past, he participated in cross-country competitions, and taught statistics at the Copenhagen Business School. Today, he is the founder and director RunRepeat.com - non-commercial aggregator assessment of athletic shoes. This framework reviews, ratings and unique approach to the comparison of running shoes. 100% independent, this resource makes it possible to judge which shoes are really good, and which should get round.
According to Andersen, the purpose of the study - to show that "in the case of running shoes is not more expensive means better."
Jens Jakob AndersenManufacturers intensively promote High-End-sneakers. However, this study shows very clearly that runners who choose the more expensive models, satisfied shoes less than those who prefers shoes of middle and low price segment.
Methodology
- It has been collected 134,867 evaluations 391 running shoe model.
- price lists were drawn up shoe 24 brands.
- They were found depending on two variables.
- The results are presented in two categories: the models and brands of sneakers.
Compare 391 shoe models
Below is a graph of the average user RunRepeat.com the average price of each of the 391 shoe models.
It can be seen that the data is distributed randomly, which leads to the main conclusion of the study.
Direct relationship between the price of sneakers and no estimates of runners. Moreover, cheap running shoes have a higher rating than the expensive.
Comparison of the 10 most expensive and the cheapest sneakers 10 models
Digging deeper, the researchers compared the most expensive and the cheapest sneakers.
It turned out that the average rating of the 10 most cheap sneakers is 86 out of 100. Moreover, only 18.9% of all of the models have a higher rating.
The most expensive models runners met at about the same extent as cheap. When low, three times higher than the minimum, premium runners sneakers satisfy 8.1% less than cheap, and 6% less than the average costs sneakers.
Expanding the range of up to 30 of the most expensive and the cheapest sneakers, researchers obtained similar results: sneakers premium runners are satisfied with less than affordable.
Compare 24 sneaker brands
Below is a graph of the average user of the average price of each of the 24 brands of sports shoes.
As in the case of specific models of sneakers here estimates are more expensive brands were lower. Moreover, the comparison showed that an increase of $ 50 price leads to a decrease in the average 1.4 times.
Some firms are strong in marketing, while others - in design, and others - in both. This bar graph shows the average rating of each of the 24 brands.
As expected, a professional sports shoes is significantly superior to conventional sports brands. But research has shown that the differences are small. Assessment of professional trainers were only 2.8% higher on average.
The second bar graph shows the average price of each of the 24 brands.
Jens Jakob AndersenNo, premium shoes are not bad. But sadly, that large sums of money spent on the promotion of models that do not like the runners.
Key findings
- The higher the price of sneakers, the worse the estimates obtained by them.
- 10 most expensive shoes by 8.1% worse than the cheapest 10.
- Professional running shoes better than usual, only by 2.8%.
- The top three brands: Skechers, Saucony and Vibram FiveFingers.
- The bottom three brands: Reebok, Adidas and New Balance.
- Troika most affordable brands: Skechers, Vivobarefoot and Puma.
- The three most valuable brands: On, Newton and Hoka One One.
Possible causes bias results
No study is perfect. Some of the pitfalls of this study:
- Runners who buy more expensive shoes, may have higher expectations. This is logical, because the more you spend, the better shoe expect, therefore, you find it easier to remain disappointed. Nevertheless, the price must correspond to expectations.
- Results collected using RunRepeat.com, site popular among some of the runners. Therefore, the results may be offset (in both directions).